Emma Smaal's logo is an architectural skyline — each letter of the name SMAAL takes the form of a distinct building.

S — two offset masses connected by a central cutout, like a stepped building with a rooftop stairwell.

M — two towers of different heights linked by a suspended glazed bridge.

A — a gabled building with dormer windows and an arched entrance, referencing Norman architecture.

A — a terraced building with stacked setbacks, like collective housing on a slope.

L — a tower with a cantilevered wing and strip glazing. The structural motif of the L'Envolée project.

The whole composition rests on a shared ground line and a faint construction grid, recalling the tracing paper of architectural drawings.